—Experts agree that
the USDA certified organic seal goes a long way in making a farm's produce more marketable and
profitable, particularly if a farmer wants to sell beyond a local market.—Karan Chanana, chairman of Amira Nature Foods, a
specialty basmati rice company that also sells certified organic lentils and
legumes, is a firm believer in the benefits of the organic certification
process, in spite of the amount of time that it takes to get certified and
establish the infrastructure.—"The ROI for
companies is considerable, particularly when compared to operating without
organic certification," says Chanana. "Noncertified organics are not as commercially
viable, because certification provides credibility to a product, and therefore
places it into the premium category. This becomes an investment for raising
yields and thereby makes organic farming worth the effort.“—
Growing Magazine is issued monthly and has a circulation
of over 20,000. It is published for the owners, operators, managers, and
government officials who feed the world with a safe and abundant food supply.
It provides subscribers with practical information and useful tips required to
help run more profitable and efficient businesses for all segments of the
industry. We are very excited to see Amira featured in such a prominent trade magazine and look
forward to future opportunities.
